Build Your Brand, Build Your Value hosted by NCBiotech
Date and Time
Tuesday Oct 31, 2023
12:00 PM - 1:30 PM EDT
Location
NCBiotech & Zoom This will be a hybrid event with an in-person lunch, networking and a presentation at NCBiotech with an option to participate virtually.
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Contact Information
Adriane Clark, NCBiotech
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Build Your Brand, Build Your Value ho...
Description
Whether you're a business owner, an executive, a company representative or a job seeker, the fundamentals of branding can help you gain effectiveness in reaching your growth goals. Discover how to use brand insights to have a better understanding of culture, customer needs, perceptions and competitive advantages.
In this talk, you will learn:
- How differentiation grows brand value when seeking investment capital or at the time of sale
- How to develop brand messaging that resonate by understanding the voice of your customer (VOC)
- How to build brand advocacy
- Actions required for building an effective brand
