Content Strategy & Management hosted by NCBiotech
Date and Time
Tuesday May 23, 2023
12:00 PM - 1:00 PM EDT
Location
Virtual
Fees/Admission
No cost to attend. Registration is required.
Website
Contact Information
Elizabeth Witherspoon, NCBiotech
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Content Strategy & Management hosted ...
Description
Managing content effectively begins with developing a solid strategy. This is your roadmap for execution that achieves results and meets your marketing communications objectives.
In this talk, you will learn best practices for:
- Planning an editorial calendar
- Developing content vehicles for different stakeholders
- Taking control of the narrative rather than reacting to events
Join us to hear how leaders of the communications and marketing team for the UNC Gillings School of Global Public Health--the U.S. top-ranked public school of public health and second-ranked overall--approach content strategy and management.
