How to Prepare for a Media Interview hosted by NCBiotech

Description

Media interviews are an important opportunity to build awareness and understanding of your company and its products and services. Whether you are the one being interviewed or you are coaching a corporate spokesperson, preparing for an interview is critical.
 
In this talk, you will learn best practices for:

• Handling interview logistics 
• How to come across confident and credible
• Developing talking points consistent with your corporate brand
• Anticipating tough questions and how best to respond
• Staying on message and guiding the conversation