Strategic Storytelling: The Power of Inclusive Marketing in the Age of AI hosted by The Diversity Movement
Date and Time
Wednesday May 22, 2024
11:30 AM - 1:30 PM EDT
Location
Workplace Options Auditorium
Raleigh, NC 27604
Fees/Admission
No cost to attend but registration is required.
Website
Contact Information
Jamie Ousterout, Workplace Options
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Description
In an era where our social media feeds and email inboxes are filled with watered-down, generic content written by AI, it's time to pivot toward targeted, human-centered marketing.
Join TDM CEO and EY Entrepreneur of The Year winner Donald Thompson as he shares marketing/PR storytelling strategies to stand out in the age of AI. Discover how understanding customer needs and sharing stories that create empathy can break through the noise, fostering genuine connections with your audience.
In his keynote, Donald will cover:
- The business case for inclusive marketing
- The six steps for inclusive marketing including audience segmentation, empathetic, human-centered storytelling, and more
- Best practices for inclusive crisis avoidance and management
- Case studies from our work with clients [including Subaru, Labcorp, Racepoint Global and others]
