Driving Growth with Account Based Marketing hosted by NCBiotech

Description

Successful marketing reaches the right people, with the right message, at the right time. Engaging in an Account Based Marketing (ABM) model can help to customize and improve client experiences and harness client insights to inform marketing, communications, and growth strategies. 
 
Zac Giffin, Marketing Communications Associate of RTI International, will be the guest speaker. 
 
On this webinar, you will learn: 

• The logic for an ABM program and determining if it's the right model to choose
• How this approach can improve relationships with client audiences and drive growth
• Practical use cases to demonstrate the effectiveness of the ABM structure at RTI