Export Coffee Talk: Making the Most of International Marketing hosted by EDPNC

Description

Building brand awareness, product recognition, and communicating our value proposition often takes time and develops organically in our home market. However, when entering international markets, we often start as unknown players while aiming for a quick return on investment. How can we proactively spread awareness of our company in unfamiliar cultures and markets where we have few connections and limited experience? Our panelists from Mexico will share examples from their market, providing guidance that is relevant globally.
 
Key Questions for Discussion

• I don’t spend much on marketing my company in the US. How and how much can I justify investing in international marketing?
• In what ways can marketing make my international business development networking and my sales calls more effective?
• What are the most cost-effective strategies for marketing my company to international customers?
• My local reps and distributors know the market better than my company does; if they lead our local marketing initiatives, how do I need to support them?

• David Mimila, Online Marketing & Content Director, Ixtin Agency
• Alberto Torres, Digital Experiences & Brand Director, Ixi Studio
• Mary Claire Whitaker, Director, EDPNC Mexico Office and Managing Consultant, Neighbors International