Maximizing Omnichannel Capabilities to Accelerate Engagement hosted by NCBiotech

Description

Omnichannel marketing is a strategic tactic for the life sciences. Given the challenges that biopharmaceutical companies face in obtaining a clear, actionable, and measurable view of all relationship-building efforts and the impact on customer behavior, omnichannel can be a game changer if done right.
This program will cover:

• Identifying barriers to adopting an omnichannel strategy
• Exploring what an efficient and effective model looks like
• Utilizing advanced targeting and analytics to make fully integrated omnichannel solutions accessible to organizations of any size 
• Building the perfect dashboard and developing the right key performance indicators