NCBiotech Thought Leadership Through Podcasting

Description

Podcasting is a popular marketing tactic among life sciences companies because it provides an opportunity to engage, educate and entertain prospects and customers on relevant topics. But, what does it take to produce high-quality, compelling content that will transform listeners into avid fans? 

Our panel of podcast experts will share their experiences and tips on:

• How to select a format and plan episodes and topics
• Criteria for selecting the best podcast guests for interviews
• Equipment required for recording and editing
• Best ways to promote podcasts
• How to avoid the most common pitfalls